AI and Automation for Creatives

Published on 3 May 2023
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Creative teams are exploring how AI and automation can be used to improve creative production processes, from streamlining administrative tasks to automating content creation.

Artificial intelligence (AI) and automation are revolutionizing the way creative production is being done. Creatives are embracing AI and automation to improve the efficiency and quality of their work. In this blog post, we will explore how AI and automation can be used to improve creative production.

Automation can be used to automate repetitive tasks, such as routing tasks to the appropriate team members, managing digital assets, moving assets between workflow stages, and final ingestion into your DAM. Automated workflows can help creative teams to work more efficiently and reduce the risk of errors, leading to better outcomes.

AI can be used to analyze data and provide insights into the performance of creative assets, enabling creative teams to optimize their work and produce better results. Predictive analytics can help creative teams to identify which creative assets are performing well and which ones need improvement. This information can then be used to optimize the creative production process, resulting in better outcomes.

AI can also be used to recognize and classify creative assets such as images and videos. This can help creative teams to organize their assets better and locate them more quickly. Additionally, AI can be used to suggest tags or keywords for creative assets, helping to improve the accuracy of search results.

Virtual assistants powered by AI can help creative teams manage their work more efficiently. Virtual assistants can be used to schedule meetings, send reminders, and manage deadlines, freeing up team members to focus on their core tasks.

AI and automation are transforming the way creative production is being done today, and tomorrow

Creative teams can benefit greatly from using these technologies to improve their work. By automating workflows, using predictive analytics, recognizing creative assets, and leveraging virtual assistants, creative teams can work more efficiently and produce better results. As such, creative teams should explore how AI and automation can be used to improve their creative production processes and stay ahead of the competition.